Project Scope

 

1. Branded e-commerce website

Your e-commerce website will include 5-8 product categories with a maximum of 80 products altogether. This process is already largely underway thanks to the landing page we have created earlier. An important aspect in the e-commerce website will be the shopping cart function coupled with direct product purchase from the website. All of the graphics will be designed by us to suit branding needs and for the payment method, we have chosen stripe payment system.

1200$

2. Website maintenance

We are also offering hands-on website maintenance with hosting, domain selection, and purchase, updating products when needed, essential graphic designs whenever a product is added, and fixing errors.

150$/Month

OR

600$/6 Months Package

3. Market Research and Sales campaign

Market Research

  1. Identifying customers — Ideal customer demographics, behaviors, and interests, are identified and creatives are produced for adverts that are attractive and tailored to influence purchases for Beautylane’s customer base.

  2. Competitor analysis — Competitor data helps in developing products, designs and improves sales by adapting to visible market needs. This data is used for commercial campaigns but will also be communicated whenever useful, back to Beautylane to improve messaging and communication, and to develop new or existing products. We also encourage Beautylane to share existing competitor lists with us, for efficiency in completing the initial stage of data collection.

900$

Sales Campaign Setup

  1. Campaign Setup for Instagram & Facebook to drive sales — Commercial campaigns on Facebook and Instagram is launched simultaneously leading target group to Beautylane’s product sales page. Campaign setup include creatives and audience setup in ad-sets with market research done throughout the campaign for optimal sales conversion. 

600$

Campaign management

  1. Campaign Launch and management, Execution matters — So this is where we will be spending most of our effort and energy on this campaign. All of our steps mentioned above are systemized to ensure better sales conversion versus advertisement budget.

500$/Month

Note : Campaign management cost of 500$ does not cover adspend costs. We recommend a minimum of 400$ monthly adpsend from Beautylane to get maximum benefits out of facebook algorithm