Project Scope

 

We would like to partner with you in your business to drive sales and distribute revenue from sales in an agreement between Hotei Marketing Global and Green Room Enterprise Ltd. The project is divided into a 5 part process to ensure campaign success for both parties involved.

  • Market Research

  • Video Production

  • Paid campaign for sales

  • Organic growth in social media

  • Funnel optimization

1. Refining the audience and optimizing reach

Market research is the first and the foremost important step we will take to make sure that your business is engaging with the right customers from the very beginning of our partnership. Market research for your business will refine and optimize existing audience data, collect fresh data, and improve efficiency with marketing costs versus customer allocation costs.

2. Commercial video production

We put 10 videos to start with, which goes in the FB ads, landing page, and email funnels.

We will be planning, producing and tweaking each video in each separate platform to :

  • Fit the platform’s audience

  • Convey the brand message with clarity

  • Engage the viewers with storytelling elements

  • Ensure quality audiovisual design and,

  • Place a clear Call-to-action at the end of each video

3. Driving traffic and qualifying leads

We will launch paid advertisements, manage advertisements, and provide a weekly report of campaign results done in social media and Google Adwords.

Each advertising platform is different and so we’ll use a unique blend of each of them to put the perfect advert in front of the right people.

Results from the ads will be sent to you weekly, highlighting key performance peaks, simplified explanations of performance analysis along with optimization plans and organic engagement suggestions made for you.

4. Optimizing the funnel

Tweaking texts of landing page emails and writing copies for your own business can be frustrating.

Technically, you should be the best-placed person to do it; you speak to your customers everyday, you’ve been in the industry for years. But it turns out, your customers don’t need all the information you have accumulated. They just need the right information.

It is our job to:

  • Know what your customers want to see and receive from you.

There is a method to this that has been crafted and evolved over many years in the copywriting field, aimed to influence persuasion and purchase psychology. We will be using these proven methods, coupled with qualitative competitor analysis within the same industry, to craft converting copywriting for you

5. Optimizing reach

Memberships and a subscription-based community is a strong foothold to be achieved in your business.

Once your business reaches the point of highly engaged followers, your promotion is handled by your followers, your marketing costs become almost non-existent and you can build a repeatable income.

This isn’t about getting 20k followers right off the bat. It is more of a gradual process of finding the magic numbers of 1,000 exact audiences. 1,000 audiences who read everything you write, listen to everything you say and buy what you sell.

We will use the data gathered from existing audiences, new market research data, and paid campaigns to achieve the profitable 1,000 audience mark for you.